Industry-powered, unbiased, and built for advisors.

Advancing smarter workplace benefits through real-time, carrier-neutral insights.

Real users, exceptional results.

What is BAiQ?

BAiQ is the industry’s first community-driven, carrier-neutral benchmarking tool. It aggregates advisor data to deliver actionable insights that help employers, advisors, and policymakers make smarter benefits decisions.

corporate structure:

Independently owned by Benefits Alliance, a national not-for-profit focused on moving the benefits industry forward
Led by experienced benefits industry advisors, Gord Hart & Graham Young, on behalf of Benefits Alliance
Technology developed by Orchard Benefits and its principal, Chris Gory, a tech-focused benefits advisory firm
Highly secure, segregated and confidential data, hosted in Canada

Vision

To empower advisors and plan sponsors with real-time, trusted insights that improve workplace benefits.

Mission

To provide transparent, unbiased benchmarking that strengthens benefits decision-making across Canada.

BAiQ Features

Register to book your spot on the waitlist. This spring, you will receive your e-package that includes simple instructions to upload your data along with an overview of the tiered options available for the benchmark reporting access.

Tailored for SMEs

Focused on small & medium employer needs.

Industry-Powered & Advisor-Led

Built by Benefits Advisors, for the industry.

Comprehensive Benchmarking

GB & GRS design, claims activity, and more (future enhancements).

AI-Enabled Onboarding

Secure scraping of plan booklets, renewals, and CRM data.

Real-Time Insights

Aggregated, anonymized, and accessible reporting.

Pricing plans

BAiQ offers two flexible plans designed to fit your business needs.

BA Member Pricing

$500/mo

or $4,800 yearly

Includes:

Industry Pricing

$1,000/mo

or $9,600 yearly